Data is now one of the most valuable assets for businesses—but it’s also one of the most regulated. With the Personal Data Protection Law (PDPL) being enforced in Saudi Arabia and Jordan, companies must adapt quickly to avoid penalties and build stronger trust with their clients.
The PDPL is a legal framework that governs how organizations collect, process, store, and share personal data. It requires businesses to be transparent with customers, protect sensitive information, and respect individual rights.
The PDPL is not just about compliance—it’s about building customer confidence. Companies that embrace it as part of their culture will strengthen their market position and be future-ready.